Formed in Buckinghamshire in 2001 with a staff of just two, Deep End Pools have grown to be one of the UK’s most prestigious swimming pool and home leisure development companies. We work with some of the country’s most discerning clientele in helping them realise their dreams. We produce multi award winning designs, and install some of the most beautiful home and commercial leisure facilities in Britain.

Under the directorship of Robert Coombs and Paul Woodhead, the company has since expanded to almost thirty staff and operates from offices and retail premises within Buckinghamshire and Devon. But our ethos, exceptional levels of personal service and attention to detail remain the same as they did on day one.


Why Deep End Pools?

At Deep End Pools, we’re different. Different because we approach things with a service-industry mindset, rather than a construction industry one. What that means in practice is that we are totally focussed on delivering our customers wishes, with an uncompromising passion for quality in everything we do. We offer our clients the complete leisure package. From initial ideas to design, construction, handover and beyond with a portfolio of on-going maintenance and refurbishment services. This ensures the endurance of our business through repeat referrals from our customers, who represent some of the country’s most prestigious clientele.

We only use products selected for quality, reliability, aesthetics and performance from the world’s most respected and highest quality manufacturers, assuring you of a finished project crafted from components that exceed our customers’ demands, and that we are happy to stake our reputation by.

Deep End Pools are very proud to have been recognised many times for the quality of our designs and workmanship with awards from SPATA (the Swimming Pool & Allied Trades Association) and  BISHTA (the British & Irish Spas & Hot Tubs Association). A ringing endorsement of the quality and standards of our work.

We are happy to be involved in your project throughout the entire process, or alternatively to act in a consultancy role. We also offer specialist design services and/or equipment supplies to main contractors. Our expertise spans all sectors from domestic indoor and outdoor facilities, through to commercial installations at hotels, holiday homes, schools and leisure clubs.


Environmental Responsibility

As an environmentally responsible organisation, Deep End Pools are acutely aware of the need to minimise the environmental impact of our work, whilst not compromising on our standards. We make extensive use of the latest technology in the form of cutting-edge insulating products, water-saving devices, cartridge filtration systems, energy-saving pumps and lighting systems, eco-friendly heating systems, renewable technologies, heat reclamation and UV water treatment. This ensures regulation compliance and customers can be assured that the facilities we install for them have a minimal carbon footprint, and operating costs are reduced to the minimum.

Deep End Pools is a trading name of CAW (Group) Limited registered in UK number 08775435. GB VAT Number 176900686